Is The Pink Stuff Worth It?

The Pink Stuff was named Product of the Year 2025 in the USA and has won over millions of people thanks to viral marketing on TikTok and other social media platforms. The famous pink paste shows up in “satisfying cleaning” videos, where greasy surfaces are transformed into spotless shine with just a few scrubs. But is it really that effective? 

The Viral Phenomenon 

The rise of The Pink Stuff is largely due to the power of social media. Users on TikTok, Instagram, and YouTube turned the product into a star of cleaning videos, attracting both curious viewers and people searching for practical solutions. The eye-catching pink paste and the quick results shown in videos helped boost its sales across the U.S. 

Pros 

The Pink Stuff - Miracle or Hype?

On sites like Walmart, Amazon, and Target, many reviews highlight that The Pink Stuff really works well for deep cleaning. It’s especially praised for removing grease and tough grime from stovetops, pans, sinks, and tiles. It’s also considered versatile, since it can be used in different areas of the home. 

Another attractive point is its price. The cleaning paste typically costs around $5.97 to $5.99 at major U.S. retailers like Walmart, Amazon, Home Depot, and Target — making it affordable compared to other specialized cleaners. 

Cons 

Despite its popularity, many reviews also point out some downsides. The product requires a lot of scrubbing to work on certain surfaces, which may frustrate users expecting instant results. In addition, it’s not recommended for delicate surfaces, as it can scratch sensitive materials. 

So, Is It Worth It? 

The Pink Stuff delivers on its promise in many heavy-duty cleaning situations and has an affordable price, which explains its popularity. But it’s not a magic solution: it works best when paired with the right technique and does require manual effort. For those who enjoy testing new products or need extra support for tougher cleaning challenges, it can be a solid choice. 

Here at Imperial Cleaning Services, we are experts in professional cleaning in Greensboro and nearby areas. We use the right product for each situation when necessary. Contact us at 336 965 4497 and let us make your space spotless.